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BATTLE FORCE 5 HOT WHEELS. BATTLE FORCE 5


BATTLE FORCE 5 HOT WHEELS. POWER WHEELS FOR KIDS. WIKI WAGON WHEEL



Battle Force 5 Hot Wheels





battle force 5 hot wheels






    battle force
  • The United States Battle Fleet or Battle Force was part of the organization of the United States Navy from 1922 to 1941.

  • (4.5.1 Battle Forces) Therefore, battle forces are made up of those units designed for combat at sea; that is, the warships, carriers, surface combatants, and submarines. Further, each included battle group must be able to perform effectively the full spectrum of at-sea offensive warfare tasks.





    hot wheels
  • Hot Wheels is a brand of die cast toy car, introduced by American toymaker Mattel in 1968. It was the primary competitor of Matchbox until 1996, when Mattel acquired rights to the Matchbox brand from Tyco.

  • Hot Wheels is a thirty minute Saturday morning animated television series broadcast on ABC from 1969 to 1971, under the primary sponsorship of Mattel Toys.

  • Hot Wheels is a Hardy Boys novel.





    5
  • It is an irrational algebraic number. The first sixty significant digits of its decimal expansion are: which can be rounded down to 2.236 to within 99.99% accuracy. As of April 1994, its numerical value in decimal had been computed to at least one million digits.

  • five: being one more than four

  • five: the cardinal number that is the sum of four and one











battle force 5 hot wheels - Hot Wheels




Hot Wheels Battle force 5 Mobi - Com Mobile Command Center


Hot Wheels Battle force 5 Mobi - Com Mobile Command Center



Mattel Hot Wheels Battle Force 5 Mobi-Com Mobile Command Center
Hot Wheels Battle Force 5 is an all-new action-adventure animated TV series set in a fantasy world of crash-and-bash vehicular combat. The elite team of drivers in Battle Force 5 drive five super cool, ultra-fast, battle-ready vehicles. Their mission is simply to defend Earth from the robotic armies of The Sark and the brutal, barbaric predators, The Vandals. All the turbo-based action begins in the Battle Force 5 Mobile Command Center. Use it to store your 1:64 scale vehicles before rolling on to the next out-of-this-world mission. The Mobi Com also features a repair station and unique Battle Mode transformation complete with missile turrets and launching projectiles. It comes with 1 Hot Wheels Battle Force 5 car.
Product Dimensions: 20 (L) x 2.75 (W) x 12 (H)
Age: 4 to 12 years










79% (19)





Hot Wheels Battle Force 5 Saber Gray Wheels Car with Snap On Weapons Vert Wheeler




Hot Wheels Battle Force 5 Saber Gray Wheels Car with Snap On Weapons Vert Wheeler





Special BattleZone Edition. UPC 027084726664











Hot Wheels Battle Force 5 Saber Red Wheels Car with Snap On Weapons Vert Wheeler




Hot Wheels Battle Force 5 Saber Red Wheels Car with Snap On Weapons Vert Wheeler





Special Stormshock Edition. UPC 027084726664









battle force 5 hot wheels








battle force 5 hot wheels




Hot Wheels Battle Force 5: Season 1, Vol. 2






Make tracks with Battle Force 5--Vert, Agura, Stanford, Zoom, Sherman and Spinner--in a fast-paced race to save the world from destruction! This elite team of drivers racks up the miles, zipping through interdimensional Battle Zones in spectacular chases, pursued by The Vandals and The Sark, all seeking the powerful BattleKeys that unlock the portal to Earth. As BF5 teammates live by their "Never Back Down, Never Give In" pledge, their enemies become more devious. In this thrilling six-episode lineup, Vert must outwit Vandals leader Kalus on his home planet, Stanford must defeat The Sark after they infiltrate BF5's secret garage and Zoom must battle The Vandals in a cage match on a "prankster" planet. Local sci-fi nut Zeke also lends his cunning to the team when a discovery and a lightning bolt supercharge his brain with Sentient knowledge. Strap in for a pulse-pounding ride full of amazing adventures on out-of-this-world race courses with Battle Force 5!










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GRANT STEERING WHEEL ADAPTER. GRANT STEERING


Grant steering wheel adapter. Transformers steering wheel. Sell hot wheels.



Grant Steering Wheel Adapter





grant steering wheel adapter






    steering wheel
  • The wheel of a ship is the modern method of adjusting the angle of the rudder, in turn changing the direction of the boat or ship. It is also called the helm, together with the rest of the steering mechanism.

  • a handwheel that is used for steering

  • A wheel that a driver rotates in order to steer a vehicle

  • A steering wheel (also called a driving wheel or hand wheel) is a type of steering control in vehicles and vessels (ships and boats).





    adapter
  • A device for connecting pieces of equipment that cannot be connected directly

  • A person who adapts a text to make it suitable for filming, broadcasting, or the stage

  • An adapter or adaptor is a person that adapts or a device that converts attributes of one device or system to those of an otherwise incompatible device or system.

  • arranger: a musician who adapts a composition for particular voices or instruments or for another style of performance

  • device that enables something to be used in a way different from that for which it was intended or makes different pieces of apparatus compatible





    grant
  • award: give as judged due or on the basis of merit; "the referee awarded a free kick to the team"; "the jury awarded a million dollars to the plaintiff";"Funds are granted to qualified researchers"

  • A legal conveyance or formal conferment

  • allow: let have; "grant permission"; "Mandela was allowed few visitors in prison"

  • any monetary aid

  • A sum of money given by an organization, esp. a government, for a particular purpose

  • The action of granting something











EL Quadra Adapter




EL Quadra Adapter





I thought I'd share this picture of my Quadra adapter, which somehow split over the weekend, half way through a shoot for a client.
The Quadra + adapter had my 40cm beauty dish attached, which were mounted to the arm of my (Avenger type) C-Stand arm. What seems to of happened is the tightening screw hasn't lined up properly with the thread on the inner metal tubing. The plastic tube housing, has a brass nut moulded into it for the screw to wind back into, it just hasn't lined up with the inner thread when I tightened it........and as a result, the casing for the brass nut has split open.
I only relized something was wrong when the axis of the beauty dish (which isn't heavy at all) kept creeping downward.

Just somthing to keep an eye out for if you have one of these adapters for your EL Quadra.
Turns out, the mounting assembly on the standard Quadra shares the same parts, so I guess I will just pinch a replacement from one of the other strobes I have.











M42 Lens Adapter for Canon EOS Cameras (Back)




M42 Lens Adapter for Canon EOS Cameras (Back)





Aluminum adapter ring to attach M42 thread lenses to Canon EOS bodies. I use this one to attach a Pentax SMC Takumar 50mm F1.4 lens and a Panagor 85-205mm F3.8 zoom lens to my Canon 30D DSLR. The adapter is the non-flanged version.

All features on the lenses are manually controlled since the old lenses don't have any electronics in them. Works great and cost less that $5.

Photo taken with a Canon G9 in a home-made light box.









grant steering wheel adapter







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HARLEY WHEELS CUSTOM - HARLEY WHEELS


Harley wheels custom - Metal flake steering wheels - 14 inch atv wheels.



Harley Wheels Custom





harley wheels custom






    harley
  • Harley is an English male given name.

  • Harley is a surname, and may refer to

  • This is a list of characters in the Pokemon games, animated TV series, and manga series. Save for notable specific Pokemon, the specific species of Pokemon are not listed here; they are instead detailed further at List of Pokemon.





    wheels
  • A circular object that revolves on an axle and is fixed below a vehicle or other object to enable it to move easily over the ground

  • Used in reference to the cycle of a specified condition or set of events

  • (wheel) a simple machine consisting of a circular frame with spokes (or a solid disc) that can rotate on a shaft or axle (as in vehicles or other machines)

  • steering wheel: a handwheel that is used for steering

  • A circular object that revolves on an axle and forms part of a machine

  • (wheel) change directions as if revolving on a pivot; "They wheeled their horses around and left"





    custom
  • A traditional and widely accepted way of behaving or doing something that is specific to a particular society, place, or time

  • custom-made: made according to the specifications of an individual

  • A thing that one does habitually

  • accepted or habitual practice

  • Established practice or usage having the force of law or right

  • a specific practice of long standing











harley wheels custom - Chrome Round




Chrome Round 80 Spoke 18" X 8.5" Rear Wheel For Harley Wide Tire Custom Models


Chrome Round 80 Spoke 18" X 8.5" Rear Wheel For Harley Wide Tire Custom Models



Chrome Round 80 Spoke 18" X 8.5" Rear Wheel For Harley Wide Tire Custom Models ?Fits Harley Custom models with custom wide tire frames or swingarms. ?Chrome round 6/8 gauge 80 spoke 18" x 8.5" wide rear wheel. ?Stunning looks are only a wheel change away with these round spoke sets laced to a beautiful chrome rim and hub. ?Wheel has been laced and trued and includes all the necessary spacers and sealed bearings. ?Chrome steel rim. ?Chrome billet aluminum hub. ?Require the use of 2000-Up brake rotors and pulleys. ?Chrome valve stem. ?Silicone sealed for tubeless tires. ?This 18" x 8.5" wide wheel assembly will accept a 240 ,250 or 260 rear tire. ?Includes center spacers for both 3/4" and 1" inch axles. ?These are not Timkin bearing wheels, they are 2000-Up sealed wheel bearings. ?Also comes with three sealed wheel bearings, two on the drive side for extra support. ?Sold Each.










78% (12)





Custom Motorcycle Boots




Custom Motorcycle Boots





Custom motorcycle boots on display at the Harley Davidson Museum in Milwaukee, Wisconsin, USA











Tandem Wheels




Tandem Wheels





A uinque custom rear end for this Harley









harley wheels custom







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HOT WHEELS PLAY MAT - PLAY MAT


HOT WHEELS PLAY MAT - MAG WHEEL REPAIRS GOLD COAST - MAG WHEELS PERTH.



Hot Wheels Play Mat





hot wheels play mat






    hot wheels
  • Hot Wheels is a brand of die cast toy car, introduced by American toymaker Mattel in 1968. It was the primary competitor of Matchbox until 1996, when Mattel acquired rights to the Matchbox brand from Tyco.

  • Hot Wheels is a thirty minute Saturday morning animated television series broadcast on ABC from 1969 to 1971, under the primary sponsorship of Mattel Toys.

  • Hot Wheels is a Hardy Boys novel.





    play
  • a dramatic work intended for performance by actors on a stage; "he wrote several plays but only one was produced on Broadway"

  • a theatrical performance of a drama; "the play lasted two hours"

  • Engage in activity for enjoyment and recreation rather than a serious or practical purpose

  • participate in games or sport; "We played hockey all afternoon"; "play cards"; "Pele played for the Brazilian teams in many important matches"

  • Engage in (a game or activity) for enjoyment

  • Amuse oneself by engaging in imaginative pretense





    mat
  • Tangle (something, esp. hair) in a thick mass

  • entangle: twist together or entwine into a confusing mass; "The child entangled the cord"

  • Become tangled

  • a thick flat pad used as a floor covering

  • flat: not reflecting light; not glossy; "flat wall paint"; "a photograph with a matte finish"











hot wheels play mat - Kaplan MAT




Kaplan MAT


Kaplan MAT



A prerequisite for entrance into many graduate or postgraduate programs in the arts and sciences is the Miller Analogies Test (MAT). With the fifth edition of Kaplan MAT, students preparing to take this challenging exam will have a competitive edge. A high MAT score can also be used to support an application for financial aid in a graduate or doctoral program. Through analogies with content from various academic subjects, the MAT is deigned to reflect a candidate’s knowledge and abilities by determining their analytical thinking abilities.
Kaplan MAT includes more than 700 sample analogies, plus Kaplan’s exclusive test-taking strategies to maximize students’ scores. This powerful combination makes this book a highly effective way to prepare for the MAT.
Kaplan MAT features:
Seven practice tests with detailed answer explanations
Review of the general knowledge tested on the MAT, including literature, history, vocabulary, mathematics, fine arts, and more
Strategies for answering different types of analogy questions










75% (11)





View on the way to Chattru, Himachal Pradesh, India - 19.06.09




View on the way to Chattru, Himachal Pradesh, India - 19.06.09





Shot with Canon EOS 5D
Lens: 100-400mm
Mode: Auto



Almost tumbled down the slope of Kumzum Top and got in the truck. The sky rumbled as the air smelled of rain. We speeded towards Chattru ignoring signs like “Speed Thrills but Kills”. Seated beside the driver, looked at the speedometer not much bothered by this reckless driving. The water splashed on the front glass as the wheels hit the puddles, the wipers working vigorously. The sky was getting spectacular by moments but looking at the dark clouds chasing us like a herd of mammoth, I thought better than asking for a shooting break.

The truck screeched in a sudden halt sounding like an animal in agony. There was a small boulder on the way; I seized the opportunity. Undid the seatbelt and snapped away at the peaks bathed in the last golden light.

Setting up the tents, they asked me to get comfortable in the ‘restaurant’ (which is a wild exaggeration of a shack).

It was dark inside with a tiny fluorescent light (power being generated from a small LPG cylinder) illuminating only the cash counter. Few guys sat chatting, the owner’s wife trying to rustle up a fire in a stove typically seen in these areas, a group of bikers Leh bound (taking a night halt) playing carom and a few more sipping their drink. Not a prop, which under different circumstances I would be seen in. Now it didn’t matter, was glad to be back among my own tribe! With the setting sun, the mercury dropped. My wet feet felt awfully numb yet cold. Instinctively I gravitated towards the fire. Minutes later peeled away the socks for fresher ones and put on the woolens. A simple task requiring the last vestige of energy, a strange urge making me want to fall asleep on my feet like a horse! What an incredibly long day it had been!

Being quite an introvert, I surprised myself by not getting uncomfortable or curt when an elderly gentleman struck up a conversation!

He sipped a pale yellow drink (being a teetotaler, not exactly familiar with the brews and their identification), while I Bournvita. His team was camping to carry out a raid mission in the area nearby where a dam was being constructed. The voice on his radio/wireless set, reported the political turbulence in my home state. A world so far that the incidents seemed occurring in outer space!

My tent was set; I glided inside the sleeping bag. Steady flicker of the candle casting a shadow of all my belongings on the red nylon walls.

It was raining outside; nothing I did would keep me warm. The cold from the ground seeped through the tent floor, double rubber mats, into the sleeping bag and slithered through my layered clothing like a viper. I wondered if hypothermia felt remotely like this?

Barely nibbled at the food but was extremely glad at the extra sleeping bag, hot water bottles and the cook’s clean folded jacket to be used as a pillow (chivalry was not dead yet).

Asimov lay next to me, but turning the pages was too much effort, I blew out the candle and promised myself never again. A luxurious spa holiday was more my kind of thing, this was outrages and dumb! Battling a nauseating fear of imaginary arachnoids crawling over me, fell into a deep slumber…

--------------------------------------------------------------------------------------------------------------------
Chhatru, a small halt station at an altitude of 3 490 m / 11450ft. Here one can find 3-4 shanty shop cum restaurant. Some even provide very basic night stays.

Leh is at an altitude of 3505 m / 10500 ft, capital of Ladakh in the state of Jammu & Kashmir, India.
--------------------------------------------------------------------------------------------------------------------











Day 53 Party!




Day 53 Party!





Today was a day filled with photo ops. Unfortunately, I didn't capture too many of them. Marissa invited us to Little Gym this afternoon for their member appreciation party. Maggie was completely overwhelmed when we first walked in, but quickly got over it and ran around the gym like the crazed toddler she is. She loved the balance beam, climbing on the mats, and just trying to keep up with Belize. (Reef was at home still napping.)

From there we headed over to the Ellis homestead for a swim and BBQ party with several of their friends with young children. There must have been over ten kids there under the age of five. It was crazy fun! Maggie headed upstairs to play with Belize and her friends in her room. She really liked the loft/tent bed, but wouldn't go down the slide.

Then everyone headed out to the pool. I couldn't convince Maggie to stick to the blow-up shark pool, so I had to park Carter in his seat by the fence and change into my suit. She had a good time counting (starting at five) and jumping off the step to me. Carter seemed to be having a good time just watching the fun, but after awhile decided he wanted to join us. One of the other moms kept an eye on Maggie so I could change him into his suit.

After swimming, I fed Carter on the patio because my suit was still wet. When I went inside, Maggie and most of the other kids were all sitting at the table eating hot dogs, mac and wheels, and fruit. Again, one of the other moms was helping Maggie with her food. I guess she ate all of her food and then started on her neighbor's plate!

Maggie wandered back outside and wanted to join the boys in the sandbox. Unfortunately she sat on an ant line and literally ended up with ants in her pants! We tried to brush them off, but realized they were all in her diaper cover, so we had to strip her down to get them all off. I panicked a little, but she started playing (naked) before I could get all the ants out of her clothes and put them back on.

By the time we got home, Maggie was asleep, but woke up crying when the water park down the road started their fireworks show. So we ended the day with a fireworks show and some of Daddy's Ben and Jerry's. What a great day!









hot wheels play mat








hot wheels play mat




Tiny Love Super Mat






The Tiny Love's Super Mat is an extra large, extra cushioned activity mat baby can share with a parent, sibling or friend. Indoors or outdoors, the all-purpose play area features a variety of textured materials, removable mirror and many activities for baby to explore and enjoy. The smiling faces encourage baby to look at them and smile back. Encourages development of baby's gross motor skills and senses. For Ages: Newborn and above.

The TINY LOVE Super Mat is a soft and colorful mat that's big enough to take along for play dates. Ideal for both indoor and outdoor use, the Super Mat includes engaging textures and accessories for hours of fun and exploration for your baby. The mat is machine washable and folds to become a portable package, complete with handles.
callout box top
Super Mat
At a Glance:

Age/Weight Requirements:
0 months+

callout box bottom

TINY LOVE Super Mat

The mat is easy to fold and features convenient, durable carry handles.
View larger.
TINY LOVE Super Mat
TINY LOVE Super Mat

Includes engaging animal characters and patterns for hours of fun and exploration. View larger.

TINY LOVE Super Mat
TINY LOVE Super Mat
TINY LOVE 7 Elements

View detailed image.
Colorful Mat for Indoor and Outdoor Use
The soft, cushioned Super Mat features bright squares with engaging animal characters and patterns. At 59 inches wide and 39 inches long, the mat is big enough for sharing, whether it's you and your baby or a play date with a group of little ones.
The mat is suitable for both indoor and outdoor use, so you can feel comfortable bringing it to a friend's house or to the park or beach. Plus, it's machine washable.
Engaging Accessories for Fun and Learning
For different developmental stages, the Super Mat includes several accessories to engage your baby. A detachable mirror can be placed flat on the mat or tilted up to encourage babies to look at themselves during tummy time. The blue, foot-shaped teething ring is ideal for little ones to nibble and gum while their teeth develop.
The brightly-colored squares offer different textures and flaps for your baby to explore, including peek-a-boo activities that keep your baby stimulated while teaching object permanence.
Quick-Fold, Portable Design
The mat is easy to fold and features convenient, durable carry handles. Once folded, the Super Mat is easy to tote around, so whether you're going to the park or going on a trip, you can easily carry the mat along to soothe your baby with a familiar item.
About TINY LOVE: Quality Developmental Products
Trusted by parents worldwide, TINY LOVE creates toys and products for babies by pairing the latest breakthroughs in child development with quality materials and design. Each product is crafted after consultation with child development experts, quality assurance specialists, and parents. TINY LOVE is passionate about providing parents and caregivers with resources to better a child's early development. For example, the TINY LOVE Developmental Center, a virtual space to share knowledge about child development. TINY LOVE's 7 Elements System categorizes the specific facets of a baby's development that is at the heart of each TINY LOVE product.
Committed to excellence, all of TINY LOVE's products meet the standards of the American Society for Testing and Materials (ASTM), the Code of Federal Regulations (CFR) of the Consumer Product Safety Commission (CPSC), and the European EN-71 (CE) standards.
What's in the Box
Tiny Love Super Mat

TINY LOVE Super Mat










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HOT WHEELS SPEED SHIFT RACEWAY. SPEED SHIFT RACEWAY


Hot Wheels Speed Shift Raceway. World Of Wheels Car Show 2011.



Hot Wheels Speed Shift Raceway





hot wheels speed shift raceway






    hot wheels
  • Hot Wheels is a Hardy Boys novel.

  • Hot Wheels is a brand of die cast toy car, introduced by American toymaker Mattel in 1968. It was the primary competitor of Matchbox until 1996, when Mattel acquired rights to the Matchbox brand from Tyco.

  • Hot Wheels is a thirty minute Saturday morning animated television series broadcast on ABC from 1969 to 1971, under the primary sponsorship of Mattel Toys.





    raceway
  • racetrack: a course over which races are run

  • RaceTrac Petroleum, Inc., is a corporation that operates a chain of gasoline stations and convenience stores across the Southern United States. The firm is Georgia’s third largest private company, with sales of $4.9 billion in 2007.

  • A water channel, esp. an artificial one of running water in which fish are reared

  • A track or channel along which something runs, in particular

  • A groove or race in which bearings run

  • a canal for a current of water





    speed
  • Move quickly

  • rush: move fast; "He rushed down the hall to receive his guests"; "The cars raced down the street"

  • Move or work more quickly

  • distance travelled per unit time

  • accelerate: move faster; "The car accelerated"

  • (of a motorist) Travel at a speed that is greater than the legal limit





    shift
  • A slight change in position, direction, or tendency

  • The displacement of spectral lines

  • A key on a typewriter or computer keyboard used to switch between two sets of characters or functions, principally between lower- and upper-case letters

  • change place or direction; "Shift one's position"

  • an event in which something is displaced without rotation

  • switch: make a shift in or exchange of; "First Joe led; then we switched"











hot wheels speed shift raceway - DaGeDar Supercharged




DaGeDar Supercharged Ball Bearing Toy Track Set Two Lane Battle Jump Raceway


DaGeDar Supercharged Ball Bearing Toy Track Set Two Lane Battle Jump Raceway



Balls sold separately - Send two balls hurtling down a near-vertical drop and into a high-speed loop! Launch over the gap and knock away your opponent on the way to the finish gate. Serious Ballers only!In Dimension 33, there live characters called DaGeDar.Powered through their emotional charge, DaGeDar break the veil from Dimension 33, which captures the DaGeDar spirits into a supercharged ball form.Each character has a distinct personality trait; different motivations drive their races. They might use elemental powers of strength, cunning or their trader's wit in their drive for victory.










77% (5)





Raceway




Raceway





A Raceway gas station and convenience store in Grafton, VA, on 3962 George Washington Memorial Highway. This was formerly a RaceTrac, that opened in late 1998, and was changed to Raceway in 2006











RaceWay




RaceWay





A RaceWay gas station and convenience store in Newport News, VA, on 341 Oyster Point Rd. This was formerly a RaceTrac that opened in 1999 and was converted to RaceWay in 2006.









hot wheels speed shift raceway








hot wheels speed shift raceway




Shift: How to Reinvent Your Business, Your Career, and Your Personal Brand






Little changes can make a big difference.

When some of the world’s biggest corporations need to revive their brands, innovate products, and rethink their images, they call Peter Arnell.

Now in his fourth decade of branding and marketing for such companies as Samsung, Reebok, DKNY, GNC, and Pepsi, Arnell explains how you can use some of the same strategies that famous brands do, in order to improve your own image, life, and career. Arnell knows this firsthand because he applied many of these same strategies to transform his own life by losing 256 pounds.

How did he do it?

Arnell created an idea he calls Shift.

With Shift, you’ll discover the steps you need to take in order to become the best you. Creating and revitalizing brands happens every day in business. Shift shows how you can make it happen for yourself and your personal brand.

Innovative insights such as “go helium” are used by Arnell to explain how he reached his ultimate goal of 150 pounds—you can apply his techniques to reach for your own goals. You will see—through Arnell’s description of how he “went tiger”—how to exercise your own discipline and commitment, without apology, even if that means bucking the norm. And by learning to reach out to your brand audience, you will come to understand the importance of your network of friends, acquaintances, colleagues, and family—your fan club— in keeping you motivated and providing the feedback you need for success.

Weaving together personal stories of his own transformation with stories about how he created transformative change for brands such as Reebok and Pepsi, Arnell shares his unique vision on how each of us can rebrand and transform ourselves, both personally and professionally, to achieve the success we desire.


PETER ARNELL, founder of Arnell, is one of the foremost branding and design experts in the world. Among the companies he and his team have worked with are DKNY, Samsung, Chanel, Reebok, Mars, Pepsi, Home Depot, GNC, De Tomaso, Fendi, Mikimoto, Special Olympics and Con Edison. He and his family live in Westchester County, New York.

Matt Tyrnauer Reviews Shift
Matt Tyrnauer is a special correspondent at Vanity Fair and a filmmaker. His documentary feature film, Valentino: The Last Emperor, was short-listed for an Academy Award for best documentary feature.

Advertising guru, branding god, industrial design maven, and man about New York Peter Arnell has written an astonishing, emotional, revealing, and very honest memoir in the form of a self-help book. Shift reveals how Arnell rose up from a bright and industrious kid in the last years of the old, innocent Brooklyn to make his mark in the rough world of Manhattan advertising, marketing, and publishing. When we meet Arnell in this vibrant and disarming book, the author has undergone a life transformation: the shedding of more than 250 pounds. Once a famous, kinetic Big Guy who wore un-tucked tent-like white shirts in his high-stakes account pitches in the world's fancier boardrooms, Arnell tells us how he remade himself after one visit to a diet doctor following some simple math about life expectancy for 407-pound short guys. Shift is, in part, the story of Arnell, master brander, rebranding himself, and, along the way, learning and relearning lessons about his present and past. The author is an intuitive edge player, who always dives in head-first to whatever he is doing, and what he is doing is beguiling: Inventing electric cars; re-inventing the fire extinguisher; helping Frank Gehry sell himself to a reluctant world; aiding Samsung in a bid to overtake the American market. It is fascinating to learn about Arnell's motives for his own rebranding (the weight loss, a totally new bespoke Italian wardrobe, and a reframed view of himself and his ability to contribute to the culture), and to go with him back over his own life and career and learn how his wildly eclectic mind synthesized tropes to create some of the most successful and artful corporate identity programs in history. Pepsi, Donna Karan, Home Depot, and McDonald's all benefited from Arnell's vision. Arnell brings us on a very personal voyage, introducing the reader to the countries he loves (Italy above all others), and the big players in the city that made him: New York, New York. The heroes of this book are the good friends (most of them highly accomplished people) and geniuses (some historical figures) from whom Arnell drew strength: from Michelangelo to Martha Stewart to the obscure, brilliant shrink, Milton Wexler, who taught to Arnell to "go helium," and rise above the petty problems of everyday life. Arnell shows us in fast-paced and exciting prose how we too can float on a helium jet stream to happiness, success, and fulfillment of our biggest dreams.










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